Transformational Confidence  coaching for Women in Business

Explore ways to work with me
Are you a woman in business who has tried everything, exhausted and at wits end?
I've got you. My coaching is designed specifically for women in business just like you, to help you break down those mental barriers that are holding you back from achieving great things within your business, all with alignment and ease.

My confidence coaching is specifically for women in business who are:

Feels like you're constantly trying to prove yourself
Struggles with imposter syndrome despite your accomplishments and qualifications
Finds yourself overworking to compensate for feeling like you don't belong
Wants to build genuine confidence that isn't dependent on external validation

Why work with me

My coaching approach and methodology is built upon my lived experience and expertise, coupled with my NLP training.  When I started our first business, I was hustling my way through everything whilst navigating motherhood for the first time. I often felt like I was doing a lot, but not making any progress.
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The biggest missing piece of the puzzle that business schools don't teach is how to overcome that 'monkey chatter' in your mind. You know, the self-talk around things like 'Am I good enough?' and 'I'm not sure if people will buy from me."? Business is not easy, but the hardest part is not writing the business plan and financial modelling, it's the stories you're telling yourself.

It was through many years of self-development and then studying NLP that I've come to realise that it was those made-up stories that was holding me back. I was holding myself back. That was why that no matter how much I did,  those limiting beliefs around money, confidence, self-worth etc were like the ball and chain to my ankle. The world opened up to me when I unshackled myself from those chains.
Explore ways to work with me
You don't have to figure this out alone.

Show up fully, speak boldly,
and lead unapologetically

My coaching is focused entirely on mindset and confidence—because I know firsthand that your internal narrative shapes everything. As an entrepreneur who's navigated these spaces myself, I've seen how the right mindset shifts unlock not just success, but the confidence to own it unapologetically.

Your coaching sessions are completely tailored to you. Whether you need to dismantle imposter syndrome, set boundaries without guilt, or silence the voice that says you're not ready—we'll address whatever's standing between you and showing up fully in your business.

How I help

The mindset work we’ll cover within your coaching will:
Build unshakeable confidence that doesn't depend on others' approval or validation—so you can trust your decisions and back yourself fully
Rewrite limiting beliefs that keep you playing small, second-guessing yourself, or overworking to prove your worth
Develop powerful self-advocacy skills so you can speak up for what you deserve, set boundaries, and navigate difficult conversations with clarity
Create sustainable mindset practices that protect your energy, silence your inner critic, and help you lead from a place of authentic authority
Overcome imposter syndrome so you stop waiting to feel "ready enough" and start owning your expertise and accomplishments now

How it works

1

Explore my coaching packages

I've designed two signature coaching packages to help meet you where you are. "The Get Unstuck Fast Series" which offers 3x 60 minute sessions if you have one specific challenge you'd like help with. "The Confidence Foundations Intensive" is where we do the deeper work over 6x 60 minute sessions coupled with powerful NLP techniques to create lasting change.  There's always the option to book a free Clarity Call if you're unsure which package is right for you.
2

Coaching

Here’s where the fun starts. Depending on the package you've selected, we'll work and break down the blocks that have been holding you back with my bespoke 'R.I.S.E' framework. We address the root cause, rewrite those hidden unuseful stories, reconnect with your values and get you reignited with that lost confidence.
3

Optional ongoing coaching and/or strategic support

It doesn’t have to stop there if you don’t want it to! I’m here if you want ongoing support and coaching following our six sessions. We can arrange this on an as-needed basis, or schedule it in at whatever frequency you’d like.
Explore ways to work with me
Let’s chat about where you’re at and how I can help.

What people I’ve worked with have to say about me

Alicent is such an amazing coach!

The questions Alicent asks will allow you to not only think about your problems differently but will also help you to uncover the root cause of the problem in no time! I have always felt supported and valued when working with Alicent and I cannot thank her enough for helping me discover and heal the things that were showing up for me!!

I highly recommend Alicent as a coach to anyone who is ready to make real, life-long change!

Brooke Whyte, Founder, Whyte Wellness

Sessions with Ali were a great uplifting experience. One breakthrough was a list of my values Ali advised to write up.  'Why how what' I do is derived from those values. 

Going through that list really gave me direction and new confidence for my business adventure. Ali taught me to be authentic and stand on my own values and also be kind to myself in the ebb and flow of the business venture.

Yumi Lee,  Founder, Koa Moves

What struck me most was how she combines sharp business acumen with genuine empathy. Her guidance comes from a place of real understanding and care, making the entire experience not just informative but deeply enriching.

I left feeling both energised and equipped with practical insights to grow my business. If you're looking for a business coach who offers both expertise and heart-centered guidance, I couldn't recommend Ali more highly!

Dr Lalitha Kirsnan, Founder, Chai Loft

About me

Hi, I’m Alicent Wong. I’m a born and bred Singaporean,  a digital marketing specialist with over 20 years of experience, an entrepreneur, Mummy and wife.

I migrated to Australia in 2004 to follow my dreams of creating a better life for myself in Australia. Since moving to Australia, I’ve had the opportunity of working with some of the world’s most amazing brands, as a digital marketing specialist, consulting with businesses directly, launching my own boutique digital marketing agency with my husband, and more recently, launching my transformational business and mindset coaching business, and launching into professional speaking.

My journey has not always been easy; there’s been plenty of adversity to overcome, a lot of self-limiting beliefs, cultural and societal influences, and so much more. Throughout my career and my life, I’ve learned so much about business, mindset, and success. I’ve discovered a real passion in using these learnings to help empower other female founders, entrepreneurs and professionals, working with them to help them drive their business and career success forward and uncover the power of their own strength and voice.

You can learn about me and my journey in the About Me page, or you can book a free consult with me to chat more about how I can help you tap back into your limitless potential to unleash success in your business.

Explore ways to work with me
Let’s chat about where you’re at and how I can help.

Stuck in your business, and not sure where to go next?

Are you stuck and unsure what the next step forward is to succeed in your business? Or maybe you’re burnt out, or rapidly approaching it — working late, working weekends, and hard knuckling just to ‘prove yourself’ and ‘get it all done’, with no clear direction?

Are you finding it hard to overcome all of the obstacles, internal and external, to succeeding as a Woman of Colour business owner / entrepreneur?

I’m here to tell you that hustle culture is not the solution. I’m here to tell you that you can do this.

You just need to know what to do. What to prioritise, where to focus your effort. What to ignore. What beliefs to rewrite. What voices to listen to. What voices should be forever put on mute.

How to identify what’s holding you back. How to harness your inner power, and how to unlock your best success in business.

And I’m here to help you do all of it.

Get in touch

Send me a message and I’ll be in touch with you shortly.